Campi 

Services

• Sales Force Effectiveness Sales management system Activity management system Sales tools Coaching Training HR support Motivation system Centralization Marketing campaigns support Cross-sell management Business concept Branch location
• Project Management After-acquisition alignment IT solution implementation Restructuring
• Mergers & Acquisitions Operational Due Diligence Operational PMI

Marketing campaigns support

Do the sales people know about marketing campaigns?

Resources spent on marketing campaigns are substantial. It happens quite often, though, that the personnel, who need to utilize them during the sales process, are not aware of them. The result is an inability to effectively approach potential clients lured by the campaign.

This problem causes significant losses for companies, and most of the time they are not even aware of them.

Marketing Campaigns need to reach the sales force first

Companies do not spend much time trying to implement the marketing campaign into concrete tasks for the sales personnel.

Often, marketing departments are not able to work the campaign into the sales process because they are not aware of the needs of the sales network. Campi has prepared a list of services that focus on the following activities:

• Correct establishment of the campaign within the company
• Establishment of activities maximizing the effective use of campaigns in sales areas
• Establishment of campaign activity reporting systems for the front line sales network
• Education, training and coaching of the sales managers

40% Sales Growth

The correct management of a marketing campaign, within marketing department and the sales network, brings over 40% sales growth when compared to unmanaged campaigns. This is a significant increase in the effectiveness of the marketing resources.

An additional benefit of a successful marketing campaign is better cooperation among organizational elements and their growth within a company.